Students will learn how to brand (or rebrand) themselves for the job they are looking for and how to establish an online personal brand with a clear, consistent and authentic voice.
Especially, they will be trained on:
- How to tailor their credentials, expertise, and what’s visible to network connections and prospective employees.
- How to rework their resume and make it connect to the job description
- How reviews, comments, social media profiles, photos, and posts, shapes search results and impacts decisions and reputation.
- How to clean up and protect their digital reputation.
- How to build and optimize a network that can lead to jobs or other work-related opportunities