Course Features

Language English
Hours 12
Type Workshop


This class helps students develop methods of analysis and critical thinking to understand the complexities and contradictions of digital communiaction and gain cutting-edge knowledge of key developments in emerging technologies and their wider societal causes and consequences.

Students will also learn to identify and analyse social network characteristics to establish the potential of social networking technologies in specific contexts and domains, and how to approach digital science communication and social media engagement activities with the public, while avoiding potential pitfalls.


Cristina Rigutto graduated with an MSc in Economics and she holds a Master in Science Communication.
She has 30 years of marketing and communications experience in diverse industries ranging from engineering to professional services, where she produced persuasive content to educate and drive engagement, and she developed copy for marketing materials, technical case studies, white papers, thought leadership articles, web content, and blogs.
Since 2010 she specialized in digital communication of health, research, and innovation, and – bringing a blend of media relations, marketing and communications skills coupled with teaching experience – she pursued a consultancy career establishing her own practice. Since then she has worked with several universities and research centres, both in Italy and abroad.
Cristina has been the social media editor at the international peer-reviewed journal Public Understanding of Science (Sage), and Tech Writer focusing on the use of digital technology to improve science communication.