The impact of digital media on Visual Communication of Science
Elena Milani PhD
Digital communication is becoming more visual: images and videos are regularly uploaded, downloaded, edited, re-contextualised, shared and re-shared on the Internet and social media outlets.
Though these visuals are widespread online, we still lack tools to discern their accuracy, authenticity and potential interpretations.
This impacts science communication in particular, as the wrong or doctored image can influence public perception of scientific controversies (e.g. vaccinations).
This lesson will provide examples and case studies of the factors to consider when interpreting and choosing online images for science communication.
Elena Milani is a research fellow for the European Project RETHINK, and a member of the Science Communication Unit at the University of West of England.
She is currently involved in mapping the European digital science communication landscape and identifying gaps and best practices in online communication of science.
Her PhD in Science Communication focused on how pro- and anti-vaccine images are shared among different Twitter communities and what they say.
Elena had work experience in digital communication, and she has an academic background in neuroscience.