visual communication of science
Elena Canadelli

Behind the Exhibit: Displaying Science and Technology in Museums and World’s Fairs

What are the narratives that stay behind public display of scientific artifacts and collections? How has scientific heritage been used in the public arena of the museum today as well as one century ago? The lesson will focus on the complex relationship that national and international exhibitions and science museums have had over the years, dealing also with the birth and diffusion of science museums. Among many examples, the seminar will focus also on the case study of the National Museum of Science and Technology Leonardo da Vinci in Milan.

Elena Milani

The impact of digital media on Visual Communication of Science

Digital communication is becoming more visual: images and videos are regularly uploaded, downloaded, edited, re-contextualised, shared and re-shared on the Internet and social media outlets.
Though these visuals are widespread online, we still lack tools to discern their accuracy, authenticity and potential interpretations.
This impacts science communication in particular, as the wrong or doctored image can influence public perception of scientific controversies (e.g. vaccinations).
This lesson will provide examples and case studies of the factors to consider when interpreting and choosing online images for science communication.