Valeria Metoldo & Simona Maria Purrello
Osmosia Medical Writing Agency
This workshop introduces UX writing in healthcare through a practical and application, driven perspective.
Participants will explore how to design conversational experiences that support clinical reasoning, guide user decisions, and reflect real-world interactions between healthcare professionals and patients. Particular attention will be given to virtual chat simulations, interactive tools increasingly used in training and education, where structured dialogue and micro-decisions shape both user engagement and learning outcomes.
By working on real-case scenarios inspired by pharmacy practice, the session will demonstrate how scientific content can be translated into clear, intuitive, and effective conversational flows.
The workshop is designed for those interested in bridging scientific knowledge, communication, and user experience design in digital health environments.

Elena Trentin
Health communication Specialist

Human beings are naturally drawn to stories. Narrative helps us make sense of our experiences, our identity, and the world around us. In healthcare, this storytelling instinct can be a powerful tool for understanding not just disease, but the whole person.
This seminar explores the transformative role of narrative in the therapeutic relationship, as a vital complement to evidence-based medicine. Drawing on examples from clinical practice and literature—and with a particular focus on language—we will show how to cultivate a more humane, ethical, and effective
approach to healthcare: one grounded in narrative medicine.

Jadranka Jezersek Turnes
Science Communication Advisor and Strategist

What happens when science crosses borders — politically, diplomatically, and institutionally? And what does this have to do with science communication?

This workshop explores science diplomacy as both a policy field and a communication practice. We start with the essentials: what it is, how it works (science in diplomacy, diplomacy for science, science for diplomacy), and why the EU has recently made it a formal policy priority.

We then examine how universities and research organisations turn this framework into practice — and where things break down. Drawing on a recent policy review and implementation roadmap, the session highlights the skills, structures, and communication strategies needed to move beyond ad hoc international engagement.

The key takeaway? Science diplomacy is, at its core, a communication challenge: building trust across communities, framing research for policy without oversimplifying, and navigating complex global partnerships. That’s exactly where SciComm professionals come in — as essential connectors in this space.